A new survey from AAA shows that only 13% of Americans would trust riding in self-driving vehicles. This is up from last year when this number was 9%. But most American drivers say they’re afraid (61%) or unsure (26%) about fully self-driving vehicles – and these fears are similar to last year.
Most drivers (78%) say that enhancing vehicle safety systems remains a priority over the development of self-driving vehicles. This view has been steady for the past several years. In contrast, enthusiasm is low toward the development of self-driving vehicles – only 13% of drivers consider this a priority. The excitement surrounding new vehicle styles is also a low priority, with only 24% of drivers viewing it as important
Drivers are interested in technologies that can enhance safety. Interest in advanced driver assistance systems (ADAS) such as Automatic Emergency Braking (AEB), Reverse Automatic Emergency Braking, Lane Keeping Assistance and Adaptive Cruise Control remains high.
The survey finds that 64% of U.S. drivers would “definitely” or “probably” want Automatic Emergency Braking on their next vehicle, 62% would want Reverse Automatic Emergency Braking, and 59% Lane Keeping Assistance. AAA believes that to maintain a growing interest in these features, the performance and naming of these systems must adequately reflect the intended benefits and capabilities of the systems. Currently, automakers use names such as Autopilot, ProPilot and Pilot Assist for ADAS. These names suggest that the vehicles can drive themselves, which is false.
“Most U.S. drivers want automakers to focus on advanced safety technologies – things like Automatic Emergency Braking and Reverse Automatic Emergency Braking. Drivers value features that can enhance safety over the development of self-driving cars,” says Marie Dodds, public affairs director for AAA Oregon/Idaho.
More than half of drivers say they would not ride in a Robotaxi, a fully autonomous vehicle that’s used like a taxi or ride-sharing service. Several U.S. cities including Phoenix, Los Angeles, San Francisco and Las Vegas now have Robotaxis. AAA’s survey finds that 74% of drivers are aware of Robotaxis, yet 53% said they would not choose to ride in one. Different demographics have varying opinions. Millennial (27%) and Generation X (23%) drivers are more likely to say they would ride in one than Baby Boomer (13%) drivers, but even among younger drivers, most say they wouldn’t ride in a Robotaxi.
AAA has done the Autonomous Vehicle Survey every year since 2016.
“AAA will continue to work with automakers and industry leaders to prioritize safety and the performance of advanced vehicle technologies. AAA’s research helps to shape safety standards and educate drivers about these technologies,” adds Dodds. “Good regulations and standards will be crucial for the successful adoption of self-driving vehicles.”
AAA believes addressing consumer concerns means transparency regarding ADAS performance with clear communication about its limitations. Advanced vehicle safety technology should enhance driver safety rather than give the impression that the car is driving itself. As these systems have been refined with upgraded software and sensors, AAA has conducted various tests to determine if the technology performs as expected. Research released by AAA in October 2024 showed significant AEB advancements, particularly at speeds up to 35 mph.
